Advertising Policy

Last Updated: 15 November, 2025

Eligibility

We don’t accept new ads from companies we cover. By “cover,” we mean any company we’ve published at least one piece about since Thoroughbreds launched, or since the company’s last ad with us—whichever is more recent.

We also don’t accept advertising or sponsored content from brands whose values run directly against ours. We do our best to conduct attentive due diligence with every prospective partner. That said, we’re a small (and human) team, so things can occasionally slip past us.

If you have concerns about an ad or a partner, please let us know.

Editorial Independence

Advertisers have zero influence over our editorial work. They don’t choose what we write about, and they don’t see drafts prior to publication. Our reporting, essays, and interviews remain entirely independent.

Content Standards

We feature ads for things our readers might genuinely appreciate. Trust matters, to our members and to us.

Ads must be:

  • honest

  • safe

  • non-discriminatory

  • not misleading in any way

We do not accept ads for:

  • guns

  • drugs

  • gambling

  • pornography

  • products with a significant, proven negative environmental impact

The bar is high. If something feels off, we won’t run it.

Approval Process

All ads are reviewed by our team. We reserve the right to reject or remove any ad that doesn’t meet our standards or that we believe is inappropriate for our readers.

Format

All print and digital ads are clearly marked “sponsored” to distinguish them from editorial content. Sponsored events are disclosed in both advertising materials and ticketing information.

Data Privacy

We may share high-level, anonymised information with advertisers, such as audience size, newsletter open rates, click-through rates, or event attendance.

We do not share individual member data or demographic profiles. Ever.

Cost

For sponsorship rates or partnership proposals, get in touch and tell us what you have in mind.

To discuss advertising or partnership, please fill in this form ↗ or contact us at: info@thoroughbredsmag.com

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